Greasy Guide

Hashtags:
On Twitter, the White House will use the hashtag #SOTU generally as well as additional hashtags to support the pillars which will be laid out in the President’s speech, including: #jobs, #manufacturing, #energy, #education and #fairness.

Online engagement schedule following the speech:

Tuesday night: Post-Speech panel from the White House
Immediately following the speech, administration officials will be answering questions about the President’s address submitted by citizens via Twitter (#WHChat & #SOTU), Facebook, and Google + in front of a live audience of White House Twitter followers (attending through a tweetup) and individuals that work in online communications / social media in non-profits and small businesses.

Wednesday – Friday: Office Hours marathon of online question and answer sessions on Twitter
To participate, anyone can ask a question on Twitter with the hashtag #WHChat, and administration officials respond to questions in real-time via Twitter. Follow the Q&A through the @WHLive Twitter account. If you miss the live session, the full Q&A will be posted on WhiteHouse.gov to cross-post and Storify.com/WhiteHouse.