The Death of Urban Fashion

By Sunday, February 10, 2008 4 No tags Permalink 0

As you might have heard G-Unit clothing has officially ended it’s partnership with Marc Ecko. 50 Cent will fully own the clothing line and have plans to re-launch in at a later time. But is this a clear sign of the death of urban fashion labels? If you know me you know that I hate urban fashion. The clothes are horrible and every line seems to be doing the exact same thing. Baby Phat/Kimora Lee is the only stand out label at this point. But Baby Phat has been able to change and evolve with its customer. Many of the other clothing labels have not. When I look at a line like G-unit it’s mainly t-shirts and jeans. And that cute when your 18 but as you get older you want clothes that more tailored and have a better fit and cut. People are dressing up again to go out and if you’ve seen what’s coming out for Fall 2008 from Fashion Week you will see that the clothing that many of the urban labels are offering up is just out of fashion.

Many of the Urban designers need to take a serious look at this lines are offer their customers a wide variety of options. In order for these shops to continue on they have to try and make some waves in the fashion world. Kimora Lee has done that and has taken her creative vision to new heights. But other lines are only as successful as the artist promoting them. If G-Unit Clothing doesn’t have 50 Cent always out there pushing the clothing then of course it’s going to fail. People want fashion because they want a piece of that artist. But if that artist isn’t always out there then the clothing line suffers.

So with all of this it’s time for urban labels to expand and grow their lines up. You can’t be a one trick pony in business!

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  • Bernie
    February 10, 2008

    But are their customers really people who need to dress up for anything?

  • Veronica
    February 26, 2008

    you never know. I think that urban fashion isnt dead but it is developing

  • Kiki
    March 2, 2008

    WELL…thing is, most urban clothing lines are targeted towards teens and most don’t have the need to walk around in “office work” clothing. It’s just like a Hollister/Abercrombie type thing, targeted towards a certain age group….*even though you see 50 year old ppl in that too…scary*…and not ALL of the clothes are ugly…some are, not ALL, so I don’t think that it’s fair to slam the entire industry for a few bad designs.

  • GreasyGuide
    March 2, 2008

    Don’t forget that customers grow up. Look at the model of Old Navy, Gap, Banana Republic. Their business model is designed for their customer to grow up into each brand. So you shop at old navy because it’s cheap, then you move on to gap because your a little older and have more money, then you enter the working world and shop at banana.

    With most urban fashion line the customer falls out of the target demographic after a few years or the brand is only as strong as the artist who represents it.

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