TAG Body Spray and Jermaine Dupri

By Friday, April 11, 2008 1 No tags Permalink 0

Jermaine Dupri has just struck a deal with Procter & Gambels TAG brand to form TAG Records. This new label will be headed by Jermaine Dupri who will lead the creative vision of the company as well as bring in the talent. The artist on this label will also be backed up by a multi-million dollar 360 degree advertising campaign. This is probable a good move for any artist during these times as the money at the major record labels is quickly drying up.

1 Comment
  • Ryann
    April 14, 2008

    Excuse me, but I thought labels handled promotion and marketing! Why does Island/Def Jam need Proctor and Gamble’s money to help promote artists?


In the past, artists got a corporate sponsor on their own and kept the money they made from that deal. Are the labels trying to change the game?

    Now, you get a sponsor with your record deal… I wonder who gets to keep the money now? This is just another way for the majors to say they are helping artists while doing the exact opposite, as always. 

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