So the truth finally comes out as to why Janet’s best album in 5 years hasn’t been doing well. Janet has revealed to the public that she and the marketing team at Island Def Jam have not gotten along. In fact she goes on to say that she hasn’t seen eye to eye with them since day one.
When asked about her next single she stated:
“That’s pretty difficult to say, only because of the record label at this point. We started off with “Feedback” and the label and myself haven’t quite seen eye to eye since the “Feedback” single so they’ve kind of basically stopped all promotion. I’m trying to figure out a way to say this, but just to say it and to be quite honest, they just stopped all promotion whatsoever on the album so I don’t think you’re going to hear another single off this album.”
Then when asked about touring and radio play en Europe she said:
“I just want to let the fans know because I’ve been reading a lot what the bloggers have been saying about the record and not hearing it on the radio and stuff like that, so I just wanted to let them know where things were as well and where it was all coming from. I’ve heard people talking about me not coming to Europe in support of the record just to let them know that it was definitely in my heart to go to Europe and to support this album but it’s about teamwork, it’s not something I can totally do on my own. Unfortunately things have turned out the way that they have with the differences between the label and myself, which we have been having for the most part from the beginning. So I just want to tell them again thank you very much for all the love and all the support and I they understand the entire situation and I’m really excited to see everybody on tour. I’m really looking forward to that it’s going to be a lot of fun.”
So how we really see that Janet isn’t happy and hasn’t been happy since jump. So look like she is ready to leave the label after this album and go on her own. Janet is a big enough artist that she doesn’t need a wack ass marketing team to do stuff for her. She should sign a complete new deal with LiveNation to handle any future album and tour releases. Then use her online fan base and crowdsource her marketing and promotions via social markeitng and word of mouth and free music giveaways.
Janet call on me I would handle your marketing and promotions for free. Janet let your fans help you do your marketing.