Rihanna Teams with Gucci for “Tattoo Heart” Campaign

By Tuesday, July 15, 2008 0 No tags Permalink 0

Gucci and Rihanna have just signed a new promotional deal. Rihanna will be the face of the new “Tattoo Heart” campaign that will hit this coming December. The campaign will help to raise funds for UNICEF. Frida Giannini, chose the songstress for her “strong personality”. According to WWD, Giannini said: “When we decided to dedicate a full ad campaign, more than just creating products, to really come out and show our commitment to UNICEF, I felt a musician and a beautiful woman was the perfect icon for this campaign.”

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