It was announced today that Smirnoff Experience, a global series of original nightlife events, will be the hottest ticket in town on October 7th at a private New York City event being headlined by two of hip-hop’s most successful talents, N*E*R*D and NAS. The all-star lineup will also feature musical collaborations with established and emerging urban artists (additional talent to be announced shortly) and unique drinking experiences, for a truly unforgettable evening.
Smirnoff Experience New York will showcase Nas – the self-styled King of New York – and Pharrell Williams – the hitmaker known for his work with some of today’s top recording artists. This latest event will feature the musical talents of N*E*R*D’s Pharrell Williams and Chad Hugo to create a 90-minute set celebrating the past, present and future of hip-hop in the city where the genre started. N*E*R*D, one of the most exciting and versatile live bands, has spent the summer touring the United States and some of Europe’s biggest festivals. On their participation at Smirnoff Experience, they remarked, “we love playing in New York and look forward to this incredible event.”