Mattel Inc. has won a court order banning MGA Entertainment Inc. from making and selling Bratz dolls. The creator of the Bratz use to work for Mattel and created the drawing and the concept for the Bratz dolls while still being employed with Mattel. U.S. District Judge Stephen Larson, in a ruling yesterday in Riverside, California, granted Mattel’s request to stop MGA from making most of its multiethnic fashion dolls that have contributed to a drop in Barbie sales after they were first sold in 2001. A jury had found that a Mattel designer came up with the Bratz name and characters and secretly took the idea to MGA….which is a big no no via his contract.
“Mattel has established its exclusive rights to the Bratz drawings, and the court has found that hundreds of the MGA parties’ products, including all the currently available core female fashion dolls Mattel was able to locate in the marketplace, infringe those rights,” Larson said in his ruling.
The judge also granted Mattel’s request that MGA can’t use the name “Bratz.” El Segundo, California-based Mattel asked for an injunction against MGA after a two-phase trial. The jury found that former Barbie designer Carter Bryant came up with the Bratz idea and made most of the original sketches for it while he was still at Mattel.