You might have noticed that I’ve done some house keeping around these parts. In 2008 I decided to do an experiment. I decided to sign up with 3 different Urban/Hip-Hop based: Essence Mag/RealNetworks, Global Grind Ad Network, and BET.com Ad Network. So during this test we decided to see which Ad Network was really worth its weight. We tested for the following:
1. Fairness of contract – How binding the legal contract was and have many loops did they want us to jump through in order to be apart of the Ad Network.
2. Payments and Payout – What was the CPM and how often did you get paid
3. Quality of the ads – Where the ads targeted to my readership and did they speak a descent message to my readers.
4. Tracking – Was there a panel to login into and to track your money earned.
Now during the experiment I can honestly say that we have only been paid once from BET’s ad network. We havn’t seen any money from Global Grind or from the Essence ad network.
The Essence ad network overall has the best customer service and anyone I’ve ever chatted with there have always been super nice.
BET.com wins hands down to us because their ads really spoke to our target audience and overall had the best look and feel.
The Global Grind network served some of the worst ads I’ve ever seen. Shaking boxes and a ton of ads that just never even had anything to do with the type of content that I post here on the site.
Overall BET.com’s Ad Network would be the only one that I recommend for an urban blogger to participate in. Otherwise focus your energy and time into writing good original content, increasing your traffic, and the money will come to you. Real advertisers will come to you directly and you can skip the middle man who will take up space on your site and serve ads that just suck! So if I where you I’d break out that unreadable contract that you signed to join the Ad Network, read the fine print around the exit clause, and get out of it now. Reclaim your adspace and then focus on making the best content that you can. Make Google adsense your friend.