n creating a scent that represents the man who takes a stand, Diesel chose to collaborate with American hip-hop artist and actor Common.
Inspired by visionary artists, icons and rebels, Only The Brave is a fragrance about seizing opportunities and making a difference. Only The Brave boasts the determination and strength to overcome adversity and make a mark. The GRAMMY-winning hip-hop artist’s song “The 6th Sense” fully embodies the spirit of Only The Brave. Exploring what motivates a man and the challenges he faces, the song and the artist behind it encompass the qualities that make a brave man–determination, perseverance and principle.
“Common perfectly represents the spirit and energy of Only The Brave fragrance: passion, will and conviction. He’s in control of his own destiny and has made his mark in all of his pursuits, creating changes through every effort and every medium.”
“I’ve always thought Diesel was a progressive, fresh brand–it has a classic feel, but pushes the envelope,” Common explains. “I wanted to partner with Diesel because that’s really what I’m about too–to be an individual and an artist, it takes both bravery and courage.”