Good news everyone…Vibe magazine is coming back. The famed hip-hop
magazine that folded six weeks ago under a pile of debt, is being
brought back from the dead with an all new Web-focused publication, a
quarterly print publication, and a greater emphasis on Vibe’s roots. A
group led by the private-equity firm InterMedia Partners and
InterMedia’s luxury magazine publisher, Uptown Media, has reached an
agreement to acquire Vibe and its Web site. The new owners say they
plan to relaunch Vibe.com in the next few weeks.
Vibe will have to quickly get back to work and start making grounds to
get their ad sales back on track. Ad pages fell nearly 40% for Vibe
magazine during the recent months. Can Vibe come back from the dead?
What do they have planned to complete with all the urban blogs who
have been shaving off site traffic from major players in the industry?
How can Vibe magazine win…in his new digital landscape?