Alexa Chung to Design Collection for Madewell

By Wednesday, January 20, 2010 0 No tags Permalink 0

Alexa Chung is many things: TV personality, model, DJ, writer,
photographer, downtown-cool style icon, best-dressed-list mainstay . .
. and now she can add fashion designer to the list. She’s is
partnering with Madewell, the heritage denim label that’s part of
J.Crew Group, to create an exclusive collection—her first-ever
collaboration with any label—due to debut fall 2010. Chung will
translate her widely admired aesthetic and irreverently sexy tomboy
look to this limited-edition Alexa Chung for Madewell collection,
which will include covetable jeans and a tightly-edited group of key
pieces to wear with them. The collection will be sold through – which will also be launching ecommerce this spring
– and in Madewell stores nationwide. Chung will also be the creative
muse and face of the collection for a planned fall ad campaign.

“I’m very excited for my first collaboration and thrilled that it’s
with Madewell,” says British-bred Chung. “This partnership came
together organically and is a great fit as the brand is so classic and
really encompasses my style. I’ve thoroughly enjoyed working with the
team and I can’t wait for my friends to wear it!”

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