Lustr is Fashion’s Night Out APP for 2010 – Download NOW!

By Wednesday, September 8, 2010 0 No tags Permalink 0

Fashion’s Night Out is this Friday and there an app for that.

Lustr™  is the Fashion’s Night Out App for 2010 who has partnered with
DVF, Jimmy Choo, Tory Burch, J.Mendel, Henri Bendel, Judith Ripka and
Freeze 24/7 just to name a few.

The location-based iPhone application for fashion brands and
retailers, announced that it is working with Fashion’s Night Out, to
provide shoppers with a FNO branded, location-based mobile guide to
all New York CityFashion’s Night Out events on September 10, 2010.  To
enhance shoppers’ experiences, users will have mobile access to event
information for all +1,000 participants featured on the Fashion’s
Night Out website, and will be able to search events by designer and
merchandise category, with tags specifically related to FNO including
Art, Beauty, Celebrity, Charity Tie-In, Consumer, Contest, DJ,
Exhibition, Free Gift, Fitness Activity, Food, Performance,
Refreshment, Photographer, Fashion Show, Block Party, New Product
Launch, Gift With Purchase and Designer Appearance.  Shoppers will
also be able to “tag” their favorite stores and events, in advance, to
plan and map their shopping itineraries.  In addition, users will also
be able to “check-in” at select events using Lustr®, to share event
details with friends via Facebook, FourSquare and Twitter.

“Henri Bendel is excited to have Lustr® onsite for Fashion’s Night Out
to demonstrate to our shoppers how to use this must-have application,
which will keep them connected to us while in the act of shopping.  We
are all about the new and the next, not only in fashion, but in
technology,” states Ed Bucciarelli, CEO of Henri Bendel. “Our
customers are both fashion and tech savvy, and ready to go mobile,
therefore Lustr® will be the perfect accessory for them.”

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