We are so excited about the grand opening of The Touring Company, which will carry lots of other independent brands as well. Just when you thought NYC’s Soho would be completely taken over by national retail stores found in any American mall, a refreshing new independent store arrives – on Broadway no less! The design team of Pompei AD, the architectural team of Steven Kratchman Architects, and the buying team of Global Purchasing Companies have transformed an ordinary retail storefront to the lively atmosphere of a concert’s backstage, filled with indie designers, art, music and film. The idea for the Touring Company was born from a former rock-and-roll touring exec’s wish to bring his passion for backstage lifestyle to the masses in a retail concept like no other. We can’t wait to see it! Please find The Touring Company on their website, facebook and twitter. RSVP for an all-access pass to Friday’s party at guestcode.com event 449.