EVENT: Honda “CR-Z3dNYC” 3D playground in Times Square with N.E.R.D.

By Wednesday, September 22, 2010 0 No tags Permalink 0

ON SEPTEMBER 23RD HONDA WILL HOST DAY-LONG “CR-Z3dNYC” 3D PLAYGROUND IN

TIMES SQUARE FOR THE ALL-NEW CR-Z HYBRID COUPE

WITH SPECIAL GUEST PERFORMANCE BY N.E.R.D.

HONDA WILL BE THE FIRST 3D ADVERTISER IN TIMES SQUARE. EVENT FEATURES MAXIM

MODELS AND RACING SIMULATORS WITH GRAN TURISMO 5® ON PLAYSTATION 3 (PS3(TM))

IN STEREOSCOPIC 3D

WHAT: As the first 3D advertiser in Times Square, Honda will host
“CR-Z3dNYC” to celebrate the all-new CR-Z sport hybrid–the perfect
union of performance and efficiency. This event marks the first time a
3D commercial will air in Times Square on the Clear Channel
Spectacolor HD screen. The 3D commercial, “Eclipse,” reveals how
opposites in harmony–like sport and hybrid–can come together to
create something compelling and powerful.

The Clear Channel Spectacolor HD screen is located on 46th Street
between Broadway and 7th Ave. Attendees and passersby will receive
special 3D eyewear to view this one-of-a-kind, visually stunning 3D
milestone.

The playground will feature:

Exclusive performance by N.E.R.D. at 12:30pm on the Honda Stage
located on Broadway between 42nd and 43rd Streets

Interactive CR-Z vehicle displays

Racing simulators for fans to play the highly anticipated Gran Turismo® 5 on

PS3 in Stereoscopic 3-D, featuring the CR-Z in-game, from Sony
Computer Entertainment America

Maxim models will distribute copies of the first-ever 3D issue, which
includes a CR-Z 3D ad

Polite in Public photo booths with 3D backdrops

Hit+Run crew will create special screen-printed shirts on-site WHO: The CR-Z

buyer: youthful Gen Y & X who are passionate about 3D, gaming and music

WHEN: Thursday, September 23rd 10am-6pm

WHERE: Times Square
New York City, NY

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