NEWS: Idris Elba to appear in new ads for smartwater

By Tuesday, September 6, 2011 0 No tags Permalink 0
Smartwater is excited to announce that Emmy nominated actor, Idris
Elba, will appear in its newest ad campaign set to launch this fall.

The campaign, which was shot earlier this summer, will consist of
print executions in national magazines such as GQ, Essence and Men’s
Journal, and out of home advertising in key markets.  The ads, shot by
noted fashion photographer Norman Jean Ray, feature Elba in four
different scenes that depict his lifestyle and the importance of
smartwater in his daily routine.

Idris Elba joined The Coca-Cola Company family in 2010.  His first
partnership was to accompany 21 students from twelve historically
black colleges and universities on a once-in-a-lifetime journey to
South Africa as part of the 2010 Open Happiness Tour.  As an active
and stylish actor, Elba naturally gravitated towards smartwater and
has been a fan of the brand for some time now.

Elba is currently nominated for both the Outstanding Leading Actor in
a Mini-Series or Movie for Luther and for Outstanding Guest Actor in a
Comedy for The Big C.   He was also recently cast in Guillermo del
Toro’s Pacific Rim, scheduled to be released in 2013.

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