TOYOTA is launching a ground-breaking Facebook game to promote its new car, which will be unveiled at the Tokyo Motor Show in December of 2011. The game Social Network Racer utilizes the next-generation Adobe Flash Player 11 to deliver high-quality 3D-accelarated graphics, giving social gamers and auto enthusiasts alike the chance to grab the wheel of TOYOTA’s unreleased concept car for a unique and fun virtual driving experience.
Racing begins October 19 and continues through December 31. This is not your typical Facebook game; racers will have the ability to create and host their own races with personalized information from their Facebook page, gain points to improve their vehicle capabilities, and compete against friends and the Facebook community in major racing events hosted by TOYOTA.
The TOYOTA Championship will be held against racers from all around the globe. By participating and winning races in the tournament, racers will have the opportunity to win the ultimate prize.
The racing begins October 19 at 11:00 p.m. Pacific Time. Participants can sign-in and start their engines at https://apps.facebook.com/socialnetworkracer/ at that time.