Lara Land, owner of top NYC yoga studio Land Yoga, launched the company’s children’s brand Chloe the Yogi on Saturday, September 7, 2013 at the Harlem 4 Kids (H4K) Storytime Saturdays kick-off event held at the Harlem Center PAL Building. Ms. Land introduced her new children’s division Chloe the Yogi Children’s Yoga Company to over 150 parents and kids of all ages in attendance at the event. The new company offers children’s yoga classes and products including the new e-book for the iPad Chloe the Yogi Goes to the Amusement Park and other children’s merchandise. Ms. Land’s reading of the interactive story included demonstrations of the yoga poses performed by Chloe during her adventure at the amusement park. Chloe the Yogi children’s yoga instructors assisted during the reading by displaying the app on iPads throughout the room.
The event was followed by a VIP Brunch reception and media event sponsored by Zico and held at Aloft Harlem Hotel. Cocktails and refreshments were provided by 67 Orange Street, Corner Social, Cedric’s Bistro and Serengeti Teas & Spices. Guests included Rocker dad and Broadway star, Constantine Maroulis and award winning documentary filmmaker Shola Lynch.
“Introducing such an interactive experience that will improve the parent to child dynamic via yoga is a tremendous step for me. Even more, reading Chloe to the very children that I have watched grow and who have inspired the evolution of Chloe, in my Harlem community was my proudest moment,” said Lara Land, Creator of Chloe the Yogi.
Chloe the Yogi Goes to the Amusement Park is the first edition of a five book series of electronic yoga adventure books that mirror the experience of a children’s yoga class. The story, featuring Chloe the Yogi, is an engaging vehicle for learning yoga poses and reinforcing the emotional support that children get through stretching, breathing, and role playing. Designed for the iPad, the Chloe the Yogi E-Book series was created as an answer to parents’ desire to see and experience what their children are learning in the increasingly popular yoga classes offered for children. It is the first book designed specifically to be enjoyed through electronic devices where both the child and the parent can benefit from seeing the movement in and out of the pose. The Chloe the Yogi E-book series is tailored toward children ages 3-7 and their parents. Chloe Goes to the Amusement Park is available on Apple’s iTunes at an introductory price of $.99 through October 19th.
(Use Promo Code HKX7WNXRRJMF for FREE download through October 4th.)*
“The Chloe The Yogi app is an innovative unique experience that is sure to set a trend. In a time when the quick fix, is most popular, Lara reminds us that using classic yoga techniques, connecting mind, body and spirit is not only healthy but fun for all ages,” said Aurora Barnes, Girls Talk.
Lara Land will be making personal appearances in NYC and around the U.S. to promote Chloe Goes to the Amusement Park. Her first appearance will be at Sprout NYC Children’s Bookstore on Saturday, October 19th at 10:30 am. Sprout NYC is located at 1375 Third Avenue.
ABOUT CHLOE THE YOGI:
Chloe the Yogi is an innovative children’s yoga company providing children’s yoga instructional programs, web application products and branded children’s products. Designed to engage children ranging from Pre-K to 12 years age, Chloe the Yogi Children’s classes and e-book series are a fun way to keep your students active while giving them great tools to manage the range emotions and stress that children deal with every day. Visit www.chloetheyogi.com for more information.
Chloe the Yogi media kit available at http://issuu.com/aoandcompany/docs/chloetheyogimk.
ABOUT LARA LAND:
Lara Land is an Authorized Ashtanga Yoga Instructor and creator of the Chloe the Yogi children’s yoga company and brand. Graduating with a BFA in theatre studies from Boston University, Lara uses her extensive knowledge of acting and storytelling to create an adventurous, enticing yoga experience for her young students. She currently teaches her proprietary method of children’s yoga instruction at her NYC studio, Land Yoga, located in Harlem and is an active member of Harlem Park to Park business alliance.
*Promo Code expires on Friday, October 4, 2013 10:07:02 PDT and is redeemable only on the iTunes Store for United States. Requires an iTunes account, subject to prior acceptance of license and usage terms. To open an account you must be above the age of 13 and in United States. Compatible software and hardware, and internet access (fees may apply) required. Not for resale. Full terms apply; see www.apple.com/legal/itunes/ww/. For more information, see www.apple.com/support/. This app is provided to you by Adventures in Yogaland, Inc.