Hip-hop heavyweight Reverend Run, in conjunction with DJ Steph Floss and BoB’s Shawty Slim have joined forces to launch this new app, which is aimed to help users discover emerging, up and coming artists. VOWCH is like a digital thumbs up – allowing users to creatively share music interests and recommendations through a steady stream of interactive posts.
“The thing about vowch that I love is that I get to put my very own stamp of approval on the things that are interesting to me. From music, to sports, to random things I see, Vowch is my digital thumbs up on the world around me.” said Shawty Slim, B.O.B.’s tour DJ.
VOWCH lets users create compact interactive packages about each of their interests with the option to include a photo, description and media – including music and video. VOWCH adds a competitive element, incentivizing users via a point system that rewards early adopters and those whose vowches drive the most interest. Users have the ability to capture points across multiple categories including music, tech, fashion, etc. VOWCH also allows users to share content via Facebook and Twitter feeds.
We wanted to build a platform that in 30 seconds or less allows you to quickly give your friends a rich picture of what you re into and a taste of why you re into it, says co-founder David Parker, who created the app along with his brother, Jeremy Parker, technologist Amir Ben-Sheffer, and entrepreneur Jesse Itzler, co-founder of Marquis Jet and early partner in Zico Coconut Water. It s amazing how much cool stuff there is out there to discover. But even when people like the same thing, they often like different aspects of it and have different reasons for liking it, Parker continued.
The easy-to-use app lets users create a post (i.e. a vowch) in seconds by simply typing in what you want to vowch for (brand of shoes, TV character, artist, etc.), then tapping on the appropriate category and choosing a cover photo (from your Camera app on iPhone or iPod touch, your photo album or Google Image) to represent the vowch. Give vowches more dimension by adding a YouTube video, song track, link or map. And consuming the content is as easy as swiping the screen on your iPhone or iPod touch.