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Mike Street in the Atlanta Post:
Senior digital strategist for Syndicate Media Group, Mike Street, commends Kodak on their choice to partner with Trey Songz, Pitbull, Drake and Rihanna. “As someone who has worked in the urban marketing space for years and has seen budgets for African-American marketing get drastically cut, it was refreshing to see a major company like Kodak tap this new breed of young talent,” he said.
However, Street is apprehensive that using celebrity endorsers will translate into sales for Kodak. “While the campaign is great, celebrities have lost their mojo when it comes to moving the needle on sales,” he explained. “Just because Drake is holding a camera doesn’t make me want to rush out and buy a camera.