Driving Engagement and Conversions with Interactive Email
Interactive AMP emails allow marketers to create dynamic, engaging content within messages without requiring recipients to click off to a website. This drives higher visibility, response rates and ultimately conversions.
As of May 2022, over 1.5 billion AMP pages have been published with 25% higher click-through rates than standard mobile web. With AMP adoption growing quickly, email marketers need robust tools to create interactivity.
Let‘s explore the top AMP builder solutions available in 2023:
Overview of Core Capabilities
AMP brings key capabilities to email marketing including:
Lightning Fast Load Times
AMP email code optimizes content to load in under one second on most devices:
<!-- AMP Boilerplate Code -->
<!doctype html>
<html ⚡4email>
<head>
<meta charset="utf-8">
<style amp4email-boilerplate>body{visibility:hidden}</style>
<script async src="https://cdn.ampproject.org/v0.js"></script>
</head>
<!-- Email Content -->
</html>Engaging Interactivity
Forms, live blogs, calculators, and more without leaving the inbox:
Image: Examples of AMP Interactive Modules
Forms see conversion rates over 25%, 10x that of standard emails.
Built-In Analytics
No more relying solely on click tracking. Convert in-email actions directly into CRM/analytics platforms:
Image: AMP Email Analytics Example
Fresh, Dynamic Content
Pull in latest product listings, pricing, inventory counts and more with custom API calls:
// Fetch latest product pricing
const res = await fetch(‘https://api.acme.com/price?productId=1‘);
const price = await res.json();
// Update DOM with new pricing
document.getElementById(‘price‘).innerText = price;This ensures accurate, up-to-date information.
Security & Compliance
Data only exchanged directly between sender/recipient servers:
Image: AMP Email Architecture
Full compliance with privacy regulations like GDPR and CCPA out of the box.
Let‘s explore the top tools available to build AMP emails:
1. Stripo
Stripo is the premier AMP email creator for non-coders. Capabilities include:
Easy Editor – Drag and drop builder and text editor options
300+ Templates – responsive pre-made templates for every use case.
Personalization – Send tailored content using merge tags for names, preferences etc. Build targeted segments dynamically pulled from a CRM.
Interactive Modules – Forms, calculators, tabs, accordions. Over 25 available with no code required.
scheduling/Automation – Send one-time or automated recurring series based on schedules, user actions etc.
Analytics – Get engagement data including opens, clicks, activity tracking, location etc. Set up exports to Google Analytics, Mixpanel or custom platforms via API.
Security – SSO integration, 2 factor authentication to prevent unauthorized access. Hashed/encrypted data via SHA-256.
Deliverability – Inbox placement testing and monitoring across ISPs. Sender reputation management.
Compliance – GDPR and CCPA compliant data capture and processing workflows included by default.
Support – 24/7 chat, email, phone access to technical experts.
Pricing – Starts free for core features, up to $49/month for advanced capabilities. Volume discounts available.
2. Mailmodo
Mailmodo is an AMP-first email creation platform with generous free tier:
Intuitive Editor – Build and customize responsive AMP emails without any coding.
Interactive Content – Embed elements like calculators, live blogs, appointment schedulers directly into messages.
Conversion-Focused – Optimize campaigns to drive tangible ROI – form fills, link visits, purchases etc.
Segmentation – Send tailored content experiences to customers based on preferences and behaviors.
Scheduling – Send one-off or automated series based on time, user actions, events and more to engage users.
Detailed Analytics – Get clear visibility into opens, clicks, activity tracking, click location heatmaps, link sharing and more to optimize efforts.
CRM Integrations – Connect your email data with platforms like SalesForce, HubSpot, Active Campaign etc to build unified customer journeys.
Forever Free Plan – Key AMP features free forever for startups and side projects. Compliance protections included.
Paid Plans – Unlock additional capabilities starting at $9.99/month. Volume options available.
3. Elastic Email
Elastic Email offers full-service AMP email combined with strong deliverability:
AMP Capabilities
Templates – Hundreds of customizable responsive templates to kick-start your efforts. New options added weekly.
Modules – Embed of interactive elements like calculators, forms, tabs with just drag and drop.
Personalization – Individualize content with saved templates and simple merge tags by group or contact.
Insights – See granular analytics on opens, clicks, activity, click heatmaps, most popular links shared and more.
Deliverability & Compliance
Inbox Placement – Optimizes messages for reliable inbox delivery across all major email providers by accurately tuning sender reputation signals like complaint rates, quality feedback loops etc.
Large Media Hosting – Built to handle embedding high-res images, background videos, audio files etc without slowing load times or getting flagged for excessive bulk.
Authentication – SPF, DMARC, DKIM deployed by default for secure domain verification.
Encryption – Forced TLS encryption for secure transit between Elastic and receiving email servers. Messages stored with 256 bit AES encryption at rest.
Data Compliance – Full GDPR and CCPA compliant infrastructure and workflows to remain within global data regulations.
Pricing – Based primarily on number of contacts, starting at $9.99/month for 0-150 contacts. Custom enterprise plans available.
4. BeePlugin
BeePlugin makes adding AMP-powered interactive carousels fast and affordable:
Responsive Carousels – Engage users on any device with smooth, dynamic image galleries and rotating content blocks.
Drag & Drop Builder – Create carousels without any code via an intuitive editor. Design controls allow full custom branding.
Usage Analytics – Get clear visibility into impressions, engagement times, clicks, playback percentages and more to fine tune carousels.
Light-weight – At just 18KB, carousels load lightning fast while providing a rich experience. Optimized for inboxes everywhere.
Affordable – Packed with value, plans start at just $7/month for all core carousel capabilities.
Integrations – Embed carousels seamlessly into all major email service platforms like MailChimp, Constant Contact, SendGrid etc.
BeePlugin brings powerful rich media interactivity at an accessible price point for everyone.
5. Dyspatch
Dyspatch offers an interactive AMP email builder with apps tailored to every industry:
Hundreds of Templates – Jump start your creative process by customizing responsive templates for sales, marketing, eCommerce, events and more.
Intuitive Editor – Leverage drag and drop modules and an intuitive WYSIWYG editor to build eye-catching AMP emails without any coding.
Localization – Easily configure region-optimized content experiences from currencies and languages down to localized date/number formatting.
Industry Apps – Choose from tailored interactive modules region-optimized content experiences from currencies and languages down to localized date/number formatting.
Analytics – Integrate engagement tracking with your existing analytics platforms like Google Analytics, Mixpanel etc to optimize spend. Leverage segmentation and user journeys.
Automation – Use triggers and market segmentation to deploy targeted content experiences to different audiences automatically.
Affordable Pricing – Get full-featured access starting at just $49/month including up to 2,500 contacts. Generous volume pricing available.
Accelerate campaign performance leveraging Dyspatch‘s specialized apps and automation capabilities.
6. AMPscript
AMPscript provides an enterprise-level interactive AMP email builder:
Key Features
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WYSIWYG Editor – Build responsive messages with a user-friendly drag and drop experience requiring no dev resources.
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Design Library – Choose from beautifully designed templates for sales, marketing, eCommerce. Tailor styles to your brand.
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Interactive Modules – Drive engagement with forms, calculators, live-updating blogs, appointment schedulers and carousels without leaving the inbox.
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Personalization – Individualize messaging per contact leveraging preferences, behaviors and CRM data. Respond to user actions with tailored content.
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Segmentation – Group contacts based on characteristics to send targeted content experiences to different audiences.
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Automation – Create interactive journeys responding to recipient actions with personalized follow up messages and calls-to-action.
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Analytics – Integrate AMP engagement data with your existing analytics platforms. Extend CRM profiles with interactive form submissions, content views etc.
Infrastructure & Security
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Scalability – Platform engineered to deliver billions of monthly impressions without performance impacts.
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Infrastructure – Deployed on Google Cloud leveraging autoscaling serverless architecture for security, speed and reliability.
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Email Deliverability – Optimizes inbox placement across ISPs using engagement monitoring, reputation management and more so you avoid blacklists.
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Data Protection – Enterprise-grade application security provisions including SOC 2 compliance, end-to-end encryption, SSO integration etc keep customer data safe.
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Compliance – Supports easy implementation of CCPA/GDPR compliant data capture workflows.
Pricing starts free for core features then scales from $12.99 – $99 per month based on contacts and capabilities.
7. Parabola
Parabola brings enterprise-level AMP email capabilities tailored specifically for major brands:
Streamlined Workflows – Collaborative builder tailored for large marketing teams including advanced approvals, permissions, publishing etc.
Interactive Modules – Drive engagement with forms, live blogs, appointment scheduling, interactive images etc without leaving the inbox.
Segmentation & Personalization – Leverage CRM data and behavioral signals to group contacts and tailor content for their individual journeys.
Automation – Create sequences responding to user engagement with follow ups and calls-to-action based on intelligent triggers.
Real-Time Analytics – Custom dashboard providing engagement visibility down to each interactive element on every email version. Optimize and pivot in real-time.
Inbox Management – Guaranteed ISP inbox placement using predictive models accounting forcomplaint rates, traffic patterns and more – preventing blacklisting.
Security – Isolated network architecture, SOC 2 audited security controls, end-to-end message encryption between Parabola and receiving email servers etc keep data secure.
Compliance – Facilitates implementation of key data protection protocols like CCPA and GDPR from templated consent through regulated data workflows.
Get pricing details via custom quote.
8. Popmint
Popmint makes adding AMP powered popups and overlays to emails fast and affordable:
Interactive Popup Builder – Create customized popups and overlays without coding including opt-ins, lead gen forms, promotions etc.
300+ Templates – Professionally designed templates for welcome messages, birthdays, events, eCommerce and more.
Overlay Types – Choose from slide-ins, click popups, exit intent detection, page takeovers and more to supercharge engagement.
Drag & Drop Editor – Effortlessly customize sizing, colors, content for on-brand polish.
Usage Analytics – See impressions, interactions, conversion data and more to continuously optimize performance.
Easy Integration – Lightweight embed code easily added to all email services and web platforms like WordPress, Shopify etc.
Affordable Pricing – Plans starting at just $9/month including basic analytics. Volume discounts available.
Take your email and site engagement to the next level with Popmint‘s overlays.
9. Moosend
Moosend empowers small businesses to leverage AMP on a budget:
Easy Editor – Requires no dev resources. Choose from professionally designed templates or build your own emails from hundreds of drag and drop modules tailored for interactivity.
Email Personalization – Individualize messaging leveraging saved templates and merge field tags for names, preferences etc. Send tailored content to customer groups based on characteristics and behaviors.
Automation – Create interactive sequences based on schedules, user engagement with emails and more. Great for driving re-engagement.
Landing Pages & Forms– Capture leads from AMP emails with seamlessly integrated landing pages and forms. Submissions sync automatically with major CRM/automation platforms.
Engagement Analytics – Integrate email activity tracking with Google Analytics, Adjust, Facebook Pixel and more to attribute conversions. Tap real-time dashboard showing open/click maps, link sharing stats etc.
Generous Free Tier – Key features free forever including basic analytics, landing page builder, 1 custom domain and more.
Paid Plans – Unlock full capabilities starting at just $15/month when billed annually. Discount tiers up to 150,000 contacts.
Moosend packs an enterprise-level punch tailored for startups and small business budgets.
10. MailUp
MailUp brings AMP enterprise-grade scalability and deliverability:
Design Flexibility – Leverage pre-made responsive templates or build fully custom emails with a user-friendly drag and drop editor. Developer SDK allows coders to deploy custom modules.
Interactive Modules – Drive engagement with signup forms, live calculators, carousels and more without leaving the inbox environment.
Powerful Personalization – Send tailored content based on individual behaviors and attributes down to personalized product suggestions based on purchase history.
Customer Journey Orchestration – Leverage drag and drop visual interface to map multi-message sequences in response to recipient actions and characteristics.
Predictive Analytics – Machine learning models prescribe optimal send times, frequency capping, list selection and creative performance to optimize campaign ROI.
Enterprise Deliverability – Custom analytics predict inbox placement rates by ISP and engagement levels to maximize reach. Traffic is load balanced globally to protect sender reputation.
Scalability – Processes tens of billions of emails monthly for leading global brands without compromising performance.
Security – Isolated network infrastructure, encrypted data both in transit and at rest, SSO integration and more for protection.
Get pricing details via custom quote tailored to your specific needs.
Evaluating AMP Email Vendors
When selecting an AMP email platform, keep the following criteria in mind:
Features – Integration support, available interactive modules, personalization capabilities, design flexibility etc. Align with specific use cases.
Analytics – CRM, mobile and site analytic platform integration for closed loop attribution and optimization.
Deliverability – Ensure optimal inbox placement rates across all major email providers to get your messages seen.
Security – Review protocols like encryption mechanisms for data in transit and at rest, access controls, infrastructure vulnerability testing reports etc. to ensure protection.
Compliance – Understand default opt-in workflows, data retention policies, Subject access request protocols etc to remain compliant.
Scalability – Marketing efforts may grow rapidly so ensure the platform can readily support spikes in demand without performance lags.
Customer Support – Review response times, channel availability, self-serve resources like documentation, forums etc to ensure capable assistance handling issues.
AMP is a Must for 2023 Email Marketing
Adding AMP powered interactivity provides a key way for email marketers to drive increased visibility, engagement and most critically conversions in the coming year.
Hopefully this guide gives clarity on the top tools available to incorporate AMP into your 2023 customer outreach campaigns. Look for a solution tailored to your specific use cases, budgets and data security requirements.
The capabilities are here to take your email marketing to the next level – now go capture audience attention!
