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37 Essential YouTube Tools to Grow Your Channel and Make Money

YouTube has become an incredibly competitive platform, making it harder than ever for creators to grow an audience and monetize their content. Fortunately, there are now a plethora of tools available to give YouTubers a vital edge.

In this ultimate guide, we break down the 37 most essential free and paid YouTube tools to take your channel to the next level in 2023.

Video Creation & Editing Tools

High-quality video content is an absolute must for YouTube success. This section covers some of the top tools for recording, editing, effects and overall video creation.


Filmora by Wondershare is one of the most powerful yet easy-to-use video editors out there. Key features include advanced timeline editing, customizable effects and transitions, audio editing tools and much more. Filmora is available for both Windows and Mac.


Camtasia allows you to easily record your screen and webcam, then edit the footage with professional tools like trimming, annotations, animations and voice over. It‘s a great choice for tutorials, walkthroughs and educational content.

Movavi Video Editor

Movavi offers an intuitive and lightweight video editor for basic cutting, filters, stabilization and more. It‘s a great free option for quick YouTube edits.

Channel Optimization Tools

The key to YouTube growth is understanding your niche, optimizing your content for discovery, and analyzing what‘s working. These tools provide invaluable insight.


VidIQ is an all-in-one browser extension providing keyword research, competitor analysis, video SEO tools and channel analytics. It‘s one of the most essential free tools for YouTube optimization.


TubeBuddy is another top browser extension for managing and improving your YouTube channel. Key features include bulk editing, keyword research, channel audits and video optimization.


Semrush offers one of the most advanced keyword research and SEO tools available. While not YouTube-specific, it provides invaluable data to optimize video SEO and discovery.

Design Tools

Eye-catching thumbnails and channel branding are vital to stand out on YouTube. These tools make design easy.


Canva needs no introduction as one of the simplest design platforms. Use it to easily create stunning YouTube thumbnails, channel art and any other graphics your channel needs.


Bannerbear allows you to create beautiful, customized YouTube channel art in minutes from pre-made templates.

Monetization Tools

Making money from your passion is every YouTuber‘s dream. These tools open up various monetization avenues.


Freedom is an all-in-one monetization solution to help YouTubers earn money from affiliate links, digital products and crowd funding.


Adrev allows musicians to manage licenses and get paid when their music is used in YouTube videos.

JTV Digital

Similarly, JTV Digital helps musicians easily sell licenses for their songs to be used by YouTubers legally.

Live Streaming Tools

Live streaming is a massive opportunity for audience growth. These tools make streaming easier than ever.


Restream allows you to live stream to multiple platforms simultaneously, including YouTube, Facebook and Twitch.


Be.Live provides a powerful yet easy way to live stream using multiple cameras, lower-thirds, transitions and more.

Cameleon Live

Cameleon Live is designed specifically for streaming to YouTube and Facebook together.

Additional Tools

Here are some other invaluable tools for YouTube creators:

  • Keyword Tool – Find the best keywords for ranking videos.
  • Headliner – Automatically turn audio into shareable video content.
  • PremiumBeat – Royalty-free music and sound effects.
  • Vidooly – Advanced audience analysis and video insights.
  • Hootsuite – Social media management, analytics and scheduling.

And for beginners, the YouTube Creators Channel provides free video courses on every aspect of content creation.

Final Thoughts

The YouTube tools covered in this guide represent the most useful options for creators in 2023. Whether you want to step up your video production, optimize discoverability, make money or take your channel to new heights, these tools pave the path to YouTube success.

By leveraging the right solutions, any creator now has immense potential to build an audience and thrive on the world‘s second largest search engine.

What YouTube tools have helped your channel? What features or solutions do you wish existed? Let me know in the comments below!