Selling on Amazon presents a massive opportunity to reach millions of customers globally. However, the competition is fierce, with over 2 million active sellers on the marketplace. To stand out and drive sales, sellers need to leverage the right marketing tools.
This comprehensive guide covers 11 must-have Amazon marketing tools to optimize listings, advertise efficiently, track keywords, monitor reviews, boost visibility, and ultimately sell more on Amazon.
Why Sell on Amazon Marketplace?
Before jumping into the tools, let‘s first understand why Amazon is an ecommerce powerhouse:
- Massive reach: Over 197 million monthly visitors with highly qualified buyers ready to purchase
- Trust and credibility: People trust Amazon for secure payments, fast shipping, and easy returns
- Prime member base: Over 200 million Prime subscribers provide recurring revenue
- Fulfillment services: FBA handles warehousing, packing, and shipping for you
- Seller support: Access marketing and account management tools plus 24/7 customer service
Simply put, Amazon provides everything an ecommerce seller needs to scale successfully. Now let‘s explore tools to amplify growth on Amazon.
1. Helium 10 – For Comprehensive Analysis and Optimization
Helium 10 is an all-in-one suite of tools covering all key aspects of selling on Amazon, making it easy to analyze data and optimize listings for higher sales.
Key Features:
- Product research: Identify winning products with low competition and high demand
- Keyword research: Uncover high-volume keywords and optimize listings
- Competitive intelligence: Track competitor pricing, ratings, reviews and more
- Listing optimization: Create SEO-friendly listings with the right keywords and format
- Product sourcing: Source profitable third-party products to sell on Amazon
- Reimbursement automation: Get refunds for FBA errors and buyer fraud
Helium 10 is the Swiss army knife for Amazon sellers. With detailed analytics and automation, it’s easy to streamline product research, listing optimization, advertising, tracking, sourcing and more in one powerful platform.
Pricing starts at $97 per month for the basic plan.
2. Jungle Scout – For Product Research and Competitor Tracking
Finding profitable products is key to Amazon success. Jungle Scout makes the product research process easy with robust data and filters to assess demand, competition and profitability potential.
Key features:
- Opportunity score: Get at-a-glance rating for product viability
- Sales estimator: Predict monthly and yearly sales for any product
- Supplier database: Find manufacturers and suppliers to source your products
- Keyword tracking: Monitor keyword rankings with weekly updates
- Chrome extension: View key product metrics while browsing Amazon
Jungle Scout is specifically focused on uncovering winning products for all stages – from beginners sourcing their first products to established brands expanding their catalogs.
Pricing ranges from $49-$199 per month.
3. Sellics – For Seamless Keyword and Competitor Tracking
Sellics positions itself as an all-in-one research and optimization tool. It makes tracking keywords and competitors intuitive.
Key features:
- Product tracker: Monitor rankings for your products by keyword
- Competitor tracker: Keep tabs on competitor product listings
- Keyword suggestions: Receive relevant keyword recommendations
- Listing quality checks: Identify issues with titles, descriptions, back-end keywords and more
- Alerts: Get notified immediately via email or Slack when key metrics change
Sellics eliminates the need to manually research keywords and monitor your listings. The trackers do the work for you 24/7.
Pricing ranges from $67-$267 per month.
4. Ignite Visibility – For Automated SEO and PPC Campaign Optimization
As an agency-focused tool, Ignite Visibility specializes in automating time-intensive SEO and PPC optimization tasks. This frees up sellers to focus on business growth.
Key features:
- Account setup and optimization: Complete onboarding and integration with Amazon AMS and MCC
- Campaign creation: Build high-performing manual and automated campaigns
- Budget allocation: Use predictive data to shift budgets to top-performing campaigns
- Campaign monitoring: Track KPIs like clicks, CTR, ACoS to optimize further
- SEO recommendations: Get specific SEO tweaks to boost organic rankings
For hands-off advertising campaign management, Ignite Visibility streamlines the process through automation and predictive analytics. No manual digging through data and campaign metrics needed.
Custom enterprise pricing applies.
5. Feedvisor – For Automated Pricing Strategies and Bid Optimization
Pricing competitively is crucial on Amazon, but manually adjusting prices is not sustainable. This is where Feedvisor helps.
Key features:
- Automated repricing: Algorithm-based price adjustments to stay competitive
- Bid optimization: Win the Buy Box through predictive analytics
- Stock allocation: Strategically divide inventory across FBA warehouses
- Demand forecasting: Accurately predict seasonal fluctuations and trends
- Inventory alerts: Get notifications for restock triggers based on sales velocity
In essence, Feedvisor leverages AI and machine learning to optimize pricing 24/7. This frees up time for high-level selling activities.
Pricing starts at $500 per month.
6. Teikametrics – For Flywheel Campaign Creation and Management
Teikametrics offers robust automation for Amazon PPC campaigns through its Flywheel platform. The focus is on simplified campaign creation and management.
Key features:
- Campaign creation: Build campaigns in minutes with minimal inputs
- Budget optimization: Algorithm shifts budgets to profitable keywords
- Campaign expansion: Continuously add new high-potential keywords
- Campaign monitoring: Track campaign-level and keyword-level performance metrics
- Alerts: Get notifications for changes in account status, budgets, campaigns and more
Flywheel eliminates the complexities of running Amazon PPC campaigns successfully. It handles optimization in the background while proactively alerting you of any changes.
Pricing starts at $500 per month.
7. ZonGuru – For Customer Review Management
With customer reviews carrying so much weight on Amazon, managing and improving your review profile is important for driving sales. ZonGuru simplifies the process.
Key features:
- Review request automation: Send review requests to buyers post-purchase
- Negative review monitoring: Be the first to know when negative reviews come in
- Response automation: Instantly respond to reviews with templated comments
- Metrics tracking: Monitor review volume, sentiment metrics and more
Proactively managing reviews will support your goal of gathering more positive reviews over time. More reviews correlate strongly with higher sales.
Pricing starts at $67 per month.
8. Sellzone – For Handling Refunds and Reimbursements
Despite best efforts, returns and reimbursements are inevitable when selling on Amazon. Getting refunded for these quickly is vital for cash flow. Sellzone streamlines this process.
Key features:
- Root cause analysis: Identify reasons for returns and reimbursement denial
- Easy claiming: Compile supporting documents and submit reimbursement claims with one-click
- Status tracking: Monitor statuses of all open reimbursements
- Return avoidance: Get notifications on inventory gaps to avoid lost sales and returns
- Trend analysis: Identify seasonal spikes and plan inventory accordingly
Sellzone reduces the days to receive reimbursements through automation and organization. There’s no need to dig through spreadsheets tracking return reasons or collating papers for claims.
Pricing starts at $49 per month.
9. A2X – For Automated Accounting and Inventory Tracking
Without the right accounting software, it’s challenging to gain clarity on overall business profitability. A2X seamlessly moves transaction data from Amazon to accounting platforms.
Key features:
- Automated transactions: Daily Amazon settlement reports feed directly into accounting software
- Inventory tracking: Get overviews and drill-down visibility into stock allocated across FBA
- COGS management: Automatically allocate costs to inventory for precise valuations
- Reporting: Generate financial reports spanning purchases, logistics, advertising, reimbursements and more
By eliminating manual data entry, A2X provides up-to-date visibility into key financial and operational metrics to make data-driven decisions.
Pricing starts at $9 per month.
10. AMZScout – For Profit Dashboard and Revenue Tracking
Without key business metrics captured in one place, assessing performance becomes guesswork. AMZScout’s Seller Central Dashboard solves this.
Key features:
- Master dashboard: Bird’s eye view of net profit, advertising costs, reimbursements, etc.
- Daily revenue tracking: Monitor daily sales in one snapshot
- Lost opportunity calculator: Value lost Buy Box and best seller status opportunities
- Expiring listings alerts: Avoid listings getting pushed back in rankings
- Review monitoring: Track negative review metrics and respond promptly
The dashboard condenses otherwise complex reports into actionable performance indicators and revenue goals. This enables data-backed decision making.
Pricing starts at $30 per month.
11. DataHawk – For Identifying Seasonal Trends and Anomalies
Ecommerce sales fluctuate by season, promotions, holidays and even day of the week. Without properly detecting these trends, it’s hard to optimize advertising budgets. DataHawk leverages automation to surface insights.
Key features:
- Trend detection: Analyze sales velocity variations across days of week or seasonal events
- Anomaly detection: Identify sudden changes in page traffic, ranks or demand not tied to usual trends
- Root cause analysis: Get context behind changes, like competitor actions or organic rank shifts
- Notifications: Stay on top of changes with push alerts to email, Slack or SMS
DataHawk does the heavy-lifting of processing log files daily and alerting you of hidden trends and anomalies immediately. This enables closely aligning inventory and advertising to changing demand.
Pricing starts at $100 per month.
Key Takeaways
The tools covered simplify and automate complex elements of selling successfully on Amazon. Each one solves a piece of the puzzle:
- Product research
- Keyword tracking
- Competitor monitoring
- Listing optimization
- Advertising automation
- Review management
- Reimbursement processing
- Accounting reconciliations
- Data analytics
The overarching focus is on maximizing sales velocity and profitability.
Based on business needs and budget, take advantage of individual tools – or combine a stack of solutions – to drive efficient processes and informed decisions.
The result is time and resources freed up to actively boost growth rather than playing catch up to competitors.
Over to You
Selling on Amazon is getting more competitive by the day. The right tools help navigate the complexities to sell smarter.
This guide outlined 11 vendor solutions covering critical elements like advertising automation, reimbursement processing and aggregating an accurate profit view across your Amazon business.
- Which tools stand out to you?
- Are there specific problem areas not covered needing attention?
- What is your current tech stack enabling your Amazon success?
Let me know in the comments!
