Email templates are invaluable for creating professional, branded emails quickly and efficiently. Rather than building emails from scratch every time, templates enable you to reuse content blocks, structure, images and more. This saves considerable time and effort.
In this comprehensive guide, we evaluate the top 10 email template builders on the market right now based on features, ease of use, deliverability, support and value.
What is an Email Template Builder?
An email template builder is a tool that provides pre-designed email layouts and themes that you can easily customize by dragging and dropping content blocks. They take care of the underlying HTML and CSS code, so no coding knowledge is required.
Key features email template builders provide include:
- Hundreds of professionally designed templates
- Drag and drop editor to customize templates
- Image libraries and content blocks
- Support for email marketing integrations
- Collaboration tools
- Version history and reuse of blocks/assets
- Mobile responsiveness testing
- Email previews
Using an email template builder can lead to:
- Faster email creation – Build in minutes/hours vs days
- Brand consistency across all communications
- Higher deliverability through professionally designed templates
- Time savings through reusable content blocks
- Higher engagement and click through rates
The 10 Best Email Template Builders
Based on my extensive research, below are the top 10 email template builders available today:
1. Stripo – Best Overall Template Builder
Stripo is my choice for the best overall email template builder because of its balance of power, ease of use and affordable pricing.
Key features include:
- 600+ impressive templates for every use case
- Extremely intuitive drag and drop editor
- Great mobile responsiveness
- Ability to create custom blocks and assets
- CMS integrations like Mailchimp, HubSpot and more
- Free tier available
Pricing starts free for core features, up to $15/month for pro plans.
Start your 14 day free trial of Stripo here
2. Unlayer – Best for Collaboration
Unlayer stands out for its powerful collaboration features like project management and version control.
Notable features:
- Real-time collaboration within the builder
- Visual version history comparisons
- 300+ mobile responsive templates
- Works with all major email providers
- 14 day free trial
Pricing ranges from free to $28/month for full access.
3. Postcards – Great for Design Agencies
Postcards excels at catering to marketing agencies with advanced collaboration, workflow and oversight for large teams and clients.
Why Postcards rocks:
- Team member roles and permissions
- Agency dashboard to manage clients and projects
- Schedule emails directly in Postcards
- 500+ templates with global blocks and styles
- 14 day free trial
Postcards pricing starts free and goes up to $39/month.
Start your free Postcards trial
4. BeeFree – Excellent Free Option
If you want access to professional email templates for free with no limits, BeeFree is a superb choice.
Standout BeeFree features:
- 270+ templates 100% free forever
- Easy drag and drop editor
- Great selection of templates
- Mobile friendly
- Export to any email service
As the name suggests, BeeFree is 100% free!
Start using BeeFree‘s free templates
5. Chamaileon – Best for Collaboration
Chamaileon is a smart choice for medium/large businesses wanting a guided workflow for teams with non-technical members.
Why Chamaileon impresses:
- Campaign workflow builder for easy oversight
- 300+ templates created by top designers
- Asset manager and global styling
- Team management and single source of truth
- 14 days free trial
Pricing starts free for core features, up to $19/month.
Try Chamaileon free for 14 days
6. Pabbly Email Templates – Great Support & Service
Pabbly stands out for its quality support and additional services like template customization.
Noteworthy aspects of Pabbly:
- 400+ templates with 3 categories
- Private label service for custom templates
- Prompt support 7 days a week
- Attach forms and social feeds
- Money back guarantee
Plans start at $7/month up to the Agency package at $67/month.
Browse Pabbly‘s templates and plans
7. MailMunch – Best Free Starter Plan
MailMunch offers the most generous free plan on the market making it easy to get started at no cost.
Useful MailMunch capabilities:
- 100+ templates completely free forever
- Unlimited emails and contacts
- Easy editor with image library
- Integrates with 700+ apps
- Premium plan offered for more features
The free plan cannot be beaten. Paid packages are available from $10/month.
Sign up for the unlimited free MailMunch account
8. Designmodo Email Templates – Best Looking Templates
I found Designmodo has the most beautiful, professional-looking email template designs.
Why choose Designmodo:
- Gorgeous templates designed for maximum engagement
- Hundreds of templates across verticals like legal, interior design, architecture, charity, etc.
- New templates added weekly based on latest design trends
- Optimized deliverability
- 30 day money back guarantee
Pricing is available on request, tailored to your specific company needs.
See samples of Designmodo‘s email templates
9. Joomag Email and Page Templates
Joomag stands out for its templates focused specifically on some popular niches – perfect if you happen to be in education, venues, healthcare, etc.
Notable aspects of Joomag:
- Niche-specific template designs
- Drag and drop modular templates
- Photo library with >1 million stock images
- Email analytics
- 30 day free trial
Prices range from free to $39/month for Agency level access.
10. Editor X – Best for Developers
Editor X appeals most to developers needing deeper code customization for unique designs and advanced integrations.
Key Editor X strengths:
- Full HTML access for maximum customization
- Zapier integration for connecting 700+ apps
- Use own code libraries and assets
- Email preview testing
- 30 day money back guarantee
Plans range from $7 to $19 per month.
Try Editor X risk free for 30 days
Choosing the Best Email Template Builder For You
All the tools listed above are excellent solutions, so your choice comes down to your specific needs and budget.
Here is a quick cheat sheet for picking your template builder:
- Stripo – Best option overall with the perfect balance of great templates, ease of use and affordable pricing
- Unlayer – Best real-time collaboration features for teams
- Postcards – Made for handling large agency teams, clients and coordination
- BeeFree – Fully functional free offering with no strings attached
- Chamaileon – Best guided team workflow and content oversight
- Pabbly – Awesome private label customization service
- MailMunch – Most generous unlimited free tier
- Designmodo – Gorgeous templates with maximum visual appeal
- Joomag – Very targeted niche templates like Healthcare
- Editor X – Made for developers wanting maximum code access
No matter which solution you pick, using pre-designed email templates will save massive amounts of time versus building from scratch every campaign.
Many of the platforms above offer free trials for you to test out, so take advantage of those to determine the best option for your needs.
Let me know if you have any other questions!
