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The 15 Best AI Plugins to Power Up Your WordPress Website in 2023

Artificial intelligence (AI) is transforming how websites are built, managed and optimized. AI plugins for WordPress make it easy to tap into advanced AI capabilities right within your WordPress dashboard.

In this ultimate guide, we‘ll dive into the top 15 AI plugins that can level up your WordPress site.

Benefits of Using AI Plugins on WordPress

Before jumping into the plugins, let‘s look at some of the key benefits you can gain by adding AI capabilities to your WordPress site:

  • Save time – Automate tedious and time-consuming tasks like content writing, image creation, SEO optimization and more. AI plugins handle the heavy lifting for you.

  • Increase efficiency – With AI working behind the scenes for you, you can focus your efforts on high-value strategic tasks.

  • Enhanced creativity – Leverage AI models to generate fresh ideas, images and content that would be impossible to create manually.

  • Improved performance – Plugins with AI enrichment can optimize your site for higher traffic, leads and sales. For example, AI-powered SEO recommendations and automated testing.

  • Better user experience – Deliver more personalized and relevant experiences with AI-enhanced recommendations, search, customization and chatbots.

Clearly, infusing your WordPress site with artificial intelligence opens up a lot of exciting possibilities!

Now let‘s look at some of the best AI plugins available today. We‘ve organized them into 5 key categories:

1. Content Creation

Creating quality blog posts, product descriptions and other website copy is time-intensive. AI content plugins automate the writing for you.

2. SEO & Optimization

Fine-tuning your website for search engines never stops. AI plugins help optimize your site and uncover new SEO opportunities.

3. Chatbots & Customer Service

Deliver 24/7 support and highly personalized experiences with AI chatbots fully integrated into your WordPress site.

4. Analytics & Testing

Understand exactly how visitors are interacting with your site and find ways to optimize with AI-driven analytics.

5. Site Building & No-Code

Visually build your WordPress site faster with AI capabilities built into leading page builders and no-code platforms.

Next let‘s look at the top plugins in each category.

Best AI Plugins for Content Creation

Creating high-quality blog posts, product descriptions and other website copy is hugely time consuming. AI content generation plugins can automate the writing for you.

1. Ryte


Ryte is an AI writing assistant plugin for WordPress that helps you create better content faster.

It was founded in 2021 by the technology company Ryte GmbH which is based in Germany. Ryte has raised over $10 million in funding to date.

The Ryte plugin integrates directly into the writing experience within WordPress. Simply describe what you want to write, and Ryte‘s AI will generate an outline, draft content, headlines and key points for you.

The generated text captures facts, key ideas, and structure to spark your own writing. You can then easily edit and finalize the draft yourself.

Ryte currently uses GPT-3 to power its writing suggestions. Over time, the AI‘s suggestions will continue improving as the model gets more training data.

Key features

  • Outline and draft generation
  • SEO optimization recommendations
  • Readability scoring
  • Revision history

Overall if you want in-line writing assistance as you create content, Ryte is a top choice to consider.

2. INK Content

Another outstanding AI writing assistant plugin is INK Content. Founded in 2021, INK creates content for some of the world‘s top publishers including Reuters and Hearst.

INK launched its Wordpress plugin in January 2023 to bring its advanced generative writing capabilities to the masses.

The INK plugin provides an AI content studio directly within your WordPress editor. It allows you to:

  • Brainstorm topics and headlines – Describe your content goal and the AI will suggest potential topics and angles to write on
  • Generate draft posts – Provide a headline and details on what you want to cover, and INK will return multiple draft posts for you to use
  • Refine and finalize – Easily edit any of the computer-generated posts to match your brand voice

Because INK was built custom in-house and trained on a huge proprietary dataset, it can create very human-like long form blog content on any topic.

Key features

  • Topic research
  • Multiple draft generation
  • Built for long-form content
  • Tone adjustment

INK is currently in invite-only beta. However, it‘s likely to support WordPress officially soon given the demand.


Founded in 2020, focuses specifically on creating compelling copy that converts readers into buyers.

While many AI writing tools are focused on blog post creation, specializes in high-converting marketing copy like:

  • Landing pages
  • Email sequences
  • Sales letters
  • Product descriptions

It launched its WordPress plugin in 2022 to provide easy access to its AI copywriting templates and generators.

Here are some of the key benefits of the plugin:

  • 10,000+ pre-generated templates covering every common copywriting task. Use them as a starting point or inspiration.
  • Point-and-click copy generation powered by the company‘s proprietary AI that is designed specifically for writing persuasive copy.
  • Tone adjustment to test different messaging variations for your offer
  • Unlimited word count on generated copy

For anyone looking to improve their conversion rates, is a perfect fit.

It takes care of writing high-converting copy so you can focus on your overall funnel and marketing strategy.

Best AI Plugins for SEO & Optimization

SEO should be an always-on activity for any WordPress site. However constantly optimizing pages can be incredibly time consuming. This is where AI plugins come in very handy.

4. SEMrush

SEMrush is likely the most popular all-in-one SEO suite on the market. Founded in 2008, the company helps over 400,000 users with SEO, PPC, content marketing and competitive research.

In 2022, SEMrush released an AI writing assistant module directly within its WordPress plugin.

The assistant provides detailed SEO recommendations as you‘re writing posts and pages. It looks at elements like:

  • Keywords usage
  • Page structure
  • Readability
  • Outbound links
  • Media optimization

Simply write your draft post, and the SEMrush assistant will highlight areas to improve along with specific SEO advice.

Having real-time optimization recommendations helps you create SEO-perfect content from the start. Rather than having to go back and edit posts later.

Key features

  • SEO optimization suggestions
  • Readability enhancements
  • Outbound linking recommendations
  • AI-generated topic clusters

With 1 million+ installs, SEMrush is the leading WordPress SEO plugin. And its AI capabilities make it even more powerful.

5. Rank Math SEO

Another tremendously popular SEO plugin for WordPress is Rank Math. Launched in 2018, it has quickly become a go-to tool for site owners to improve their organic traffic.

In 2022, Rank Math SEO introduced its "Content AI" module to provide intelligent recommendations as you write pages and posts.

Content AI analyzes elements like:

  • Keyword optimization
  • Additional keywords to target
  • Related questions and searches
  • Headline advice
  • Word count targets

You simply input a focus keyword, and Content AI returns tailored SEO ideas for enhancing your post or page around that term.

The feature is powered by Rank Math‘s own AI models trained on millions of keywords and search queries.

Because Content AI integrates right within the writing workflow, it makes optimizing your content easy and frictionless.

Key features

  • SEO optimization recommendations
  • Related keywords and questions
  • Headline scoring
  • Outline generation

With over 2 million active WordPress installations, Rank Math is a leader in SEO plugins. Its AI capacities give you an extra edge.

Best AI Plugins for Chatbots & Customer Service

Delivering 24/7 personalized support is difficult for any business. Integration an AI chatbot into your WordPress site provides immediate assistance to site visitors when you‘re unavailable.

6. Hubspot Conversations

Founded in 2006, Hubspot is one of the leading all-in-one marketing suites. It powers over 120,000 organizations with tools for landing pages, email, CRM, analytics and more.

In 2021, Hubspot acquired Motion AI to supercharge its chatbot offering. This led to Hubspot Conversations, an intelligent chat integration for interacting with site visitors in real-time.

You can use Conversations to:

  • Answer frequently asked questions
  • Qualify leads with smart routing
  • Book meetings and calls
  • Capture emails and contact details

It provides a full-featured conversational interface including NLP processing, sentiment analysis, rich messaging and more.

The plugin connects directly to your HubSpot CRM in the backend. So any data captured feeds your contact database automatically.

Because Conversations uses AI under the hood, the virtual agent delivers incredibly human-like, natural conversations. This leads visitors to self-serve answers without needing human support.

Key features

  • NLP processing
  • Lead scoring
  • Live chat hand-off
  • Conversation analytics

With over 1 million downloads of its free CRM plugin, HubSpot is a trusted name in WordPress plugins. Conversations brings best-in-class chat capabilities.

7. Tidio Chatbots

Another AI-powered chat platform with WordPress integration is Tidio Chatbots.

Founded in 2015, Tidio helps over 50,000 businesses convert more visitors through:

  • Chat widgets
  • Chatbots
  • Video chats
  • Messaging apps

The company uses machine learning models to understand visitor intents and questions. This powers incredibly natural, human-like conversations.

Within WordPress, Tidio integrates a chat widget directly onto your pages. Visitors can then engage with a smart chatbot or be routed to a live agent.

You have complete control over creating the chat flows and bot training from within Tidio‘s visual editor. No coding experience needed.

The platform also provides analytics on the performance of chat queries over time. Allowing you to identify visitor pain points and optimize your answers.

Key features

  • Conversational chatbot
  • Live chat integration
  • Chat analytics dashboard
  • Chat widget customization

Tidio is frequently ranked as a top WordPress chatbot plugin for its ease of use and breadth of capabilities. The built-in AI helps ensure smooth, productive conversations.

Best AI Plugins for Analytics & Testing

Understanding exactly how visitors navigate and convert on your WordPress site is crucial for optimization. AI plugins provide next-level behavioral analytics and ideas testing.

8. Crazy Egg

Crazy Egg is one of the most popular heatmap and conversion analytics tools. Founded in 2005, it provides visual insight into exactly how visitors interact with web pages.

In 2021, Crazy Egg launched its AI Assistant module to uncover even more opportunities to improve page performance.

The assistant observes visitor behavior and purchasing trends over time. It then recommends tests and changes to pages that could lift conversion rates.

For example, it may suggest:

  • New page layouts
  • Different headlines
  • Adding/removing elements like videos or demos
  • Changing calls-to-action

The AI assistant continues monitoring the impact of any changes you make too. Ensuring improvements over the long-run.

Key features

  • Page optimization ideas
  • Conversion tracking
  • Heatmaps
  • A/B testing experiments

With its visual analytics and AI power combined, Crazy Egg makes spotting and fixing conversion bottlenecks easy. Over 30,000 sites trust Crazy Egg to lift their results.

9. Hummingbird

For advanced personalization and testing, Hummingbird AI is a standout choice.

Founded in 2021, Hummingbird automatically runs controlled experiments across your WordPress site. It tests elements like layouts, headlines, images, calls-to-action, and more.

Hummingbird observes how changes impact visitor behavior and revenue in real-time. Winning variations that show positive results are further refined by the AI to maximize performance.

This means that over time, pages on your site are continuously optimized without any manual input. Making the AI plugin set-it-and-forget-it easy.

Key features

  • Continuous A/B testing
  • Real-time experiment results
  • Automated personalization
  • Customization for visitor segments

Hummingbird frees you from having to manually test and update your WordPress pages. The AI handles the heavy lifting to optimize each visitor‘s experience for conversions.

Best AI Plugins for Site Building & No-Code

For anyone looking to launch a WordPress site without needing design or dev skills, AI-powered page builders are a gamechanger.

10. Elementor

As the most popular WordPress page builder, Elementor empowers over 5 million users to create professional sites visually with no coding.

In 2021, Elementor introduced its AI capabilities which are designed specifically to augment human creativity for building WordPress sites faster.

The Elementor AI features allow you to:

  • Generate images – Create custom graphics by describing what you want
  • Produce code – Have AI write HTML, CSS and other code for you
  • Translate text – Instantly localize your content into other languages
  • Modify images – Apply effects or styles to images with text prompts

Instead of needing to manually build things from scratch, you can simply describe what you want and let AI handle constructing it for you.

This makes it exponentially faster to design everything from custom graphics to animated buttons.

Key features

  • Custom image generator
  • CSS/HTML code writing
  • Image effects and modifications

As Elementor continues expanding its native AI abilities, it will become even easier for anyone to build professional-grade WordPress sites. No expertise required.

11. LandingCube

In the simple website builder space, LandingCube stands out for its AI-enhanced design capabilities.

Founded in 2019, LandingCube allows anyone to quickly create landing pages, coming soon pages and websites through an intuitive drag-and-drop editor.

In 2022, the company introduced its AI Designer module which acts as your virtual web design sidekick.

It allows you to:

  • Instantly generate color palettes
  • Produce custom graphics
  • Create variations of images
  • Build animations and illustrations

Rather than starting from a blank canvas, LandingCube‘s AI recommendations make it effortless to design beautiful, on-brand sites – even with zero design experience.

You can bring your vision to life exactly how you imagined it thanks to AI assistance handling the harder creative tasks for you.

Key features

  • Logo creator
  • Image editing
  • Animation builder
  • Graphic generator

For small business owners or marketing teams needing to quickly launch one-page sites, LandingCube delivers exceptional AI-powered design capabilities.

AI is the Future of WordPress

As this tour of plugins shows, infusing AI throughout your WordPress site unlocks massive productivity gains, creativity and insight.

The latest innovations from companies like SEMrush, Elementor and LandingCube put advanced generative AI directly within your WordPress editor to augment how sites are built and managed.

And this is only the beginning! As AI models grow even more powerful in the years ahead, plugins will get smarter and more capable as well.

Soon AI assistance will become standard in WordPress – similar to how spelling and grammar checkers are today in documents.

By implementing AI plugins now, you can future-proof your website while saving time and unlocking more conversions. It‘s a clear win-win for any Wordpress user!